Journal PEMBREE

riders
Getting to Know PEMBREE rider Liv Taylor

Getting to Know PEMBREE rider Liv Taylor

Rider Interview: Liv TaylorAt PEMBREE, we're passionate about supporting the next generation of riders who are pushing the limits of performance and progression. Today, we're excited to introduce one of the newest members of the PEMBREE family, Liv Taylor, better...

Plussur Getting to Know PEMBREE rider Liv Taylor

EventsSea Otter Classic 2026
PEMBREE x Sea Otter Classic 2026

PEMBREE x Sea Otter Classic 2026

From blue skies to big-name media and exciting bike collaborations, Sea Otter 2026 marked an unforgettable debut for PEMBREE in the U.S

Plussur PEMBREE x Sea Otter Classic 2026

Avinox M2SEMTBVideo
PEMBREE x Avinox M2S Dream Build

PEMBREE x Avinox M2S Dream Build

Avinox’s new M2S motor is shaking up the eMTB world, with 60+ brands adopting its 150Nm drive. See Gee Millner’s Dream Build of the Teewing Flux E-Enduro, featuring the new motor and PEMBREE components.



Plussur PEMBREE x Avinox M2S Dream Build

riders
Guillaume Larbeyou joins PEMBREE

Guillaume Larbeyou joins PEMBREE

Guillaume Larbeyou, former World Cup downhill racer and top-20 EDR finisher, joins the PEMBREE team for 2026. Known for his dynamic riding style and POV content, he rides in Chamonix and the Pyrenees while coaching the next generation. He’ll be equipped with PEMBREE’s EFBE-certified GCS handlebar and stem, built for downhill, enduro, and freeride performance.

Plussur Guillaume Larbeyou joins PEMBREE

Wyn Masters riding a mountain bike fitted with the PEMBREE GCS cockpit

Wyn Masters s’associe à PEMBREE

A new year means a fresh start, and at PEMBREE we wanted to kick off 2026 with a bang—and there are few louder, more exciting names in mountain biking than Wyn Masters. We’re genuinely excited to announce that everyone’s favourite Kiwi will be running the PEMBREE GCS cockpit for 2026 and beyond.

Plussur Wyn Masters s’associe à PEMBREE

The LOOK Ahead

The LOOK Ahead

We design components that deliver uncompromising performance, grounded in a clear commitment to sustainability. Now, we’re proud to announce the nextstep in our journey: PEMBREE has joined the LOOK Cycle family. LOOK is a brand with a long-standing reputation for...

Plussur The LOOK Ahead

Pioneer of eco-responsible production in the mountain bike industry

Pionnier de la production écoresponsable dans l’industrie du VTT

À mesure que la conscience environnementale et les préoccupations autour de la durabilité grandissent, de nombreuses industries prennent leurs responsabilités et innovent vers des pratiques plus durables. Dans le monde du VTT, une marque se distingue particulièrement : PEMBREE. Réputée...

Plussur Pionnier de la production écoresponsable dans l’industrie du VTT

Innovating without compromise: a deep dive into UK-made mountain bike components

Innover sans compromis : plongée au cœur des composants de VTT fabriqués au Royaume-Uni

Le VTT n’est pas seulement un sport ou un loisir. C’est une expérience unique qui crée des connexions profondes – avec le trail, avec la nature environnante, mais aussi avec la machine qui nous emmène à travers ces paysages. Le...

Plussur Innover sans compromis : plongée au cœur des composants de VTT fabriqués au Royaume-Uni

Poke-Yoke ポカヨケ

Poke-Yoke ポカヨケ

Pembree’s Mastery of Poka-Yoke: Enhancing Quality through Error-Proofing Design Poka-yoke is a Japanese term, coined by Shigeo Shingo, a renowned engineer at Toyota, which translates roughly as “mistake-proofing” or “error-proofing”. The central concept of…

Plussur Poke-Yoke ポカヨケ