PEMBREE Journal

June 16, 2026

Getting to Know PEMBREE rider Liv Taylor

Rider Interview: Liv TaylorAt PEMBREE, we're passionate about supporting the next generation of riders who are pushing the limits of performance and progression. Today, we're excited to introduce one of the newest members of the PEMBREE family, Liv Taylor, better...

Events Sea Otter Classic 2026

April 27, 2026

PEMBREE x Sea Otter Classic 2026

From blue skies to big-name media and exciting bike collaborations, Sea Otter 2026 marked an unforgettable debut for PEMBREE in the U.S

Avinox M2S EMTB Video

April 9, 2026

PEMBREE x Avinox M2S Dream Build

Avinox’s new M2S motor is shaking up the eMTB world, with 60+ brands adopting its 150Nm drive. See Gee Millner’s Dream Build of the Teewing Flux E-Enduro, featuring the new motor and PEMBREE components.

riders

April 2, 2026

Guillaume Larbeyou joins PEMBREE

Guillaume Larbeyou, former World Cup downhill racer and top-20 EDR finisher, joins the PEMBREE team for 2026. Known for his dynamic riding style and POV content, he rides in Chamonix and the Pyrenees while coaching the next generation. He’ll be equipped with PEMBREE’s EFBE-certified GCS handlebar and stem, built for downhill, enduro, and freeride performance.

Wyn Masters riding a mountain bike fitted with the PEMBREE GCS cockpit

January 30, 2026

Wyn Masters Partners with PEMBREE

A new year means a fresh start, and at PEMBREE we wanted to kick off 2026 with a bang—and there are few louder, more exciting names in mountain biking than Wyn Masters. We’re genuinely excited to announce that everyone’s favourite Kiwi will be running the PEMBREE GCS cockpit for 2026 and beyond.

August 1, 2025

The LOOK Ahead

We design components that deliver uncompromising performance, grounded in a clear commitment to sustainability. Now, we’re proud to announce the nextstep in our journey: PEMBREE has joined the LOOK Cycle family. LOOK is a brand with a long-standing reputation for...

Read moreabout The LOOK Ahead

May 27, 2025

Pioneer of eco-responsible production in the mountain bike industry

As environmental awareness and concerns around sustainability grow, many industries are taking responsibility and innovating towards more sustainable practices. In the world of mountain biking, one brand in particular stands out: PEMBREE. Renowned for its robust, high-end components, PEMBREE stands...

May 27, 2025

Innovating without compromise: a deep dive into UK-made mountain bike components

Mountain biking isn't just a sport or a hobby. It's a unique experience that creates deep connections—with the trail, with the surrounding nature, and also with the machine that takes us through these landscapes. The bond between a rider and...

June 16, 2023

Poke-Yoke ポカヨケ

Pembree’s Mastery of Poka-Yoke: Enhancing Quality through Error-Proofing Design Poka-yoke is a Japanese term, coined by Shigeo Shingo, a renowned engineer at Toyota, which translates roughly as “mistake-proofing” or “error-proofing”. The central concept of…