PEMBREE Journal

Pembree’s Mastery of Poka-Yoke: Enhancing Quality through Error-Proofing Design Poka-yoke is a Japanese term, coined by Shigeo Shingo, a renowned engineer at Toyota, which translates roughly as “mistake-proofing” or “error-proofing”. The central concept of…

As awareness about the environment and sustainability grows, industries across the globe are beginning to recognize their responsibility to adapt and innovate towards more sustainable practices. In the realm of mountain biking, one brand leading this…

We are thrilled to announce that Tomas Lemoine, the incredibly talented athlete, has secured victory once again at the Crankworx Speed and Style event, making it three consecutive wins in a row. As he soared through the course, Tomas relied on his trusted…

Rob Warner announces the PEMBREE / Ride Concepts Interlock System In partnership with Rob Warner, former World Cup DH Winner, and Ride Concepts, PEMBREE are proud to launch the new…

A review of the D2A flat pedal has been published in the May edition of MBR magazine. “Obviously, what sets this company apart from the competition is its environmental credentials. If you care about that sort of thing (and I think you should) PEMBREE is…

PEMBREE, the start-up company from the U.K. has signed Rob Warner as their Global Ambassador. Rob is the original flat pedal riding world cup winner who has gone on to host the Redbull TV coverage of mountain bike racing. Rob said of the partnership: “Flat…

PEMBREE LAUNCHES D2A FLAT PEDAL 16 Oct, 2020 PEMBREE, the start-up company from the U.K. are launching its second all mountain flat pedal. The D2A flat pedal is a lighter option for the more weight conscious rider and maintains our carbon neutral stance…