We design components that deliver uncompromising performance, grounded in a clear commitment to sustainability. Now, we’re proud to announce the nextstep in our journey: PEMBREE has joined the LOOK Cycle family. LOOK is a brand with a long-standing reputation for innovation and elite-level performance. For us, this partnership is not about changing course. It is about accelerating forward. Our values remain unchanged, and every PEMBREE product will continue to be developed through our in-house R&D team based in the UK. Our five-year guarantee, use of responsibly sourced materials, and no-compromise approach to design are all here to stay.

The partnership with LOOK brings new opportunities. Their global reach and technical expertise will help bring PEMBREE to more riders around the world, while we focus on expanding our range with new pedals and accessories built to meet the demands of enduro, downhill, and trail riding.

A new generation of components is coming, all designed with gravity riding at their core. This is not just a new chapter. It is the beginning of something much bigger.

Thank you for riding with us.