A new year means a fresh start, and at PEMBREE we wanted to kick off 2026 with a bang—and there are few louder, more exciting names in mountain biking than Wyn Masters. We’re genuinely excited to announce that everyone’s favourite Kiwi will be running the PEMBREE GCS cockpit for 2026 and beyond.
As a small UK-based brand, teaming up with someone like Wyn is feels pretty unreal—in the best possible way. He’s not just a world-class rider; he’s one of the sport’s most genuine voices, showcasing the best of mountain biking through Wyn TV and opening doors for the next generation via the Privateer Project. It’s that energy, authenticity, and commitment to giving back that made working with Wyn a no-brainer for us. Supporting these projects is a privilege, and we’re proud to welcome him to the PEMBREE team for 2026 and beyond.
You’ll see Wyn running the latest PEMBREE components across his fleet of Focus Bikes, including the soon-to-launch PEMBREE GCS Handlebar, PEMBREE GCS Stem, and the all-new PEMBREE GCS Performance Grips, all of which are available to pre-order right now!
“Wyn Masters brings more than performance—he brings credibility, authenticity, and a voice that resonates with mountain biking at its highest level. His partnership with PEMBREE reflects a shared commitment to quality, purpose, and progression. Together, we’re strengthening the brand through genuine alignment, building trust with our community, and elevating what PEMBREE stands for on and off the trail.”
Phil Law, Founder PEMBREE
“Stoked to join the PEMBREE family going forward, a UK “for the love of it brand” that shares similar values to me with giving back to the sport and also making more sustainable products.
Together we are going to do some rad stuff, so watch this space!”
Wyn Masters
About PEMBREE
PEMBREE is a premium mountain bike components brand with sustainability at its core. From materials and manufacturing to longevity and recyclability, every product, and its packaging is designed to perform at the highest level while reducing its impact on the planet.
With components that are up to 99.9% recyclable, we prioritise longevity and repairability, encouraging riders to rebuild rather than replace—reducing waste and keeping quality products on bikes for longer.
Alongside this focus on responsibility, PEMBREE is known for producing robust, high-end components built to be ridden hard, without compromising strength, reliability, or ride feel. Through transparent practices, responsible manufacturing, and partnerships that support reforestation and environmental protection, we’re working to set a new standard for sustainable innovation in mountain biking.
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